How To Sell Advertising On Your Blog

Selling advertising or Direct ad sales with your blog means you communicate directly with advertisers who pay a fee to have their promotion running on your blog. Do not use a third party  or a "middleman" to manage your advertisers or blog advertising campaign. What this of course means is that you have to do more work to locate and manage your advertisers, but you will earn more money blogging from your ads because you have cut out the middle man and do not have to pay a percentage fee to an ad broker.

BEFORE GOOGLE

Back in 1999, before Google was around, bloggers made money selling banner ads advertising on their blogs. This was when the advertising industry was all about banner ads. Not too much has changed, though banner ads have fallen out, people no have a disease called banner blindness. How ever bloggers were making $500-$1000 a month selling banner ad space on their sites to sponsors. .

Today we have many more options to monetize our blogs, including contextual ads (Google AdSense), text links, reviews, banners and a whole range of other companies who provide advertising brokering  services. Because you can make more money by selling advertising it is a good idea to choose to sell ads directly on your blog for one main benefit - you make more money
- but do not rule out all the other options as well.

 
Blogs and Websites are Virtual Real Estate

For example, you can use a service like Text-Link-Ads.com to sell text links the
advertiser might spend $100 to buy a link on your blog, from which you will receive 50% of the revenue and the broker takes the other half. If you sell that text link directly yourself, you pocket 100% of the fee. See how all this adds up to you making more money and how easy it can be to sell advertising or direct ads on your blog?

WHEN IS THE RIGHT TIME TO SELL ADVERTISING AND DIRECT ADS FROM YOUR BLOG?

If you have zero budget to advertise your website then this e book was written for you

With small daily traffic and readers you obviously can't charge too much. Unless  they are very targeted high value readers - say people looking to buy high priced luxury items like Boats, or cars - then you might able to charge more.

Bloggers should consider selling direct advertising at around $50 a month to start for a banner campaign or a text link once you have your traffic at around 500 visitors per day. If want you can start earlier and charge less, even $10 a month just to get you some cashflow - it never hurts to try - just be careful to consider what value you offer advertisers. Remember its about providing value to your advertisers.

What do Advertisers want and what can you do to persuade them to pay you for your space?. Advertisers usually want traffic or leads or exposure. Every website owner or business owner wants this and if you can't deliver this then you probably shouldn't sell ads directly. You want to create a long term relationship with advertisers so they become regular cash flow sources, and to do this you must deliver results for them. They want your traffic in exchange for their money If you make them money they will of course continue to support your blog. Again its about traffic. See how everything revolves around traffic!! and from your perspective, the blogger, its about turning words into traffic

If you already have 1000+ readers then you definitely have the potential to start making a consistent income from direct ad sales. You could generate as much as $1000 additional in-come from selling banners and text links directly to
advertisers and this money doesn't have to come at the expense of your current monetization strategies. You can still use ad brokers and Google AdSense AND sell ads directly to brokers.


Here's to your blogging success,


 

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